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Welcome to the Lab: Agency blog. Formulas for breakthrough brands: Insight, Passion, Creativity, Measurement

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Larry spent 10 years at two of the largest advertising agencies in the world, Young & Rubicam and Foote, Cone & Belding. There, he learned from the best and found out that bigger doesn’t always mean better. “I wanted to do work that makes a difference. Create communications that hits a nerve even with smaller budgets. Work with great people and great clients.” And Garfield Group was born.

  • Education: Wharton School, University of Pennsylvania, 1982
  • Experience: FCB/Philadelphia, 1983-1986 (previously known as Lewis, Gilman & Kynett); Young & Rubicam New York, 1986-1990.
  • Client Experience: IBM, BEA Systems, AT&T, Novell, Samsung, Unisys, Logic Works, Switchboard.com, Bentley Systems, Black & Decker, Holiday Inns, DuPont, (as well as most of the companies listed under the Garfield Group Experience)

 

With nearly 15 years of brand and digital experience with the adidas Group, Reebok and Rockport, Russ brings his strategic, client-minded perspective to the Garfield Group.

Russ’ passion: “To me, it’s all about delivering creative concepts that resonate with the target audience and that provide actionable business results for the client.”

  • Education: The Art Institute of Boston, Boston, MA.

  • Experience: Rockport (a division of Reebok & the adidas Group), Marlboro, MA and Canton, MA, 1995-2009.

 

As VP of Account Services, Dan's enthusiasm and drive for results is enviable-two qualities that have undoubtedly led to his rise as a marketing leader and communicator.

Strategic planning is so ingrained in his mind that he's constantly generating innovative approaches-be it for the Garfield Group clients or a new meatball recipe.

 

  • Education: Washington University, St. Louis, MO
  • Experience: Bose Corporation, Framingham, MA, 2000-2010. Foote, Cone & Belding Direct, New York City, NY, 1998-2000. Pfeiffer Plus Company, St. Louis, MO, 1997.
  • Client Experience: Bose, AT&T, Kraft Foods, MetLife, Ad Council Office of Drug Control Policy, Lucent Technologies, Gateway.

 

With over a decade of digital experience spanning from graphic design, development, project management and account strategy, David brings his interactive solutions to the Garfield Group.

David’s passion: “I try to put myself into the client’s seat and help deliver a creative strategy that fuels measureable results.” (Oh yeah, David’s got a thing for VWs!)

  • Education: Allentown Business School, Allentown, PA 1999.

  • Experience: TrueAction, King of Prussia, PA, 2008-2009 (previously known as gsi interactive); G2i, Hatboro, PA, 2004-2008 (previously known as Refinery); Imirage, Inc., Allentown, PA 1998-2004. 

  • Client Experience: Ace Hardware, Rockport, Cost Plus World Market, The Forzani Group Ltd., Campbell’s, GMAC, Comcast, Wyeth, GSK, PPA, Merrill Lynch, Mack Trucks, Inc., Volvo, Just Born Candies, Teva, B.Braun USA.


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